And keep Selling! We all want to create something and sell it, so that we can continue pursuing our passion for Glass! Of course, the Big Question is “How to Start?”
This new Course will guide you through the process of: Product Concept (research and development); Designing for specific markets; Costing and Pricing (always difficult to value our own work and make money); Packaging and Display; Planning and Building an Inventory that will continue to garner sales; and Selling.
This is a professional and planned approach to your Market! We will discuss how to find and approach potential Wholesale and Retail Accounts; How to plan a Sales Strategy that works and fits with the Market; explore various marketing options such as Sales Reps; Showrooms, Tradeshows; Galleries and, of course - walking in that dreaded door with our own product!
Here is your opportunity to find the answers to all of your questions, so that you can pursue your passion for glass and not just think about it! This is not your Typical Marketing Course!
(This is a lecture, demonstration and discussion class, not a hands-on glass class. Although, time permitting, students may have an opportunity to develop and practice Sales Presentations of their own product(s). Of Course, for practice purposes, I can supply a product…don’t be bashful…this is how you start!!)
Limited to 25 students
Lance Taylor
Lance has been working with Stained Glass since the 70’s and more recently has realized his true passion for Warm Glass. Lance is a longtime attendee of Hot Glass Horizons, both in Portland, and in Corning; He is currently exploring kiln casting and high fire techniques in his upstate New York Studio.
His background includes: over 15 years of Wholesale and Retail Experience; his own Sales Company representing some 50 Manufacturers to the Gift Trade; participation in numerous tradeshows (New York, and Los Angeles); 5 retail stores in NYC and Connecticut; a successful Display Design and Manufacturing business and most recently, he has overseen global distribution for a well known record label. Lance continues to consult for startup artists in the Card and Gift markets helping them to make correct and informed decisions!
If anyone can answer your “Think it! Make it! Sell it!” questions, Lance certainly can!